The Strategy Of Search

Last year the industry of search engine marketing (SEM) was worth $65 billion. As technology continues to grow, and Google continues to be the norm, this phenomenon is unable to be ignored for brand awareness. Search is able to direct online traffic 300% more effectively then social media. Therefore, brands and content creation are focusing on more then just social media platforms. While knowledge of these space are important, media and communications students are required to engage with marketing tactics to ensure employers are effectively covering a digital space. This skill helps improve the employability of media and communications professionals and graduates.