Industry Snapshot: Advertising

The profession of advertising is an expansive and multi-billion dollar industry. Ranging from products, film and television, fashion and international corporations; advertising has been influencing our behaviour, mood, values and ideals for centuries. Today with the constant presence of media online encompassing our everyday routines, advertising has never been more tangible by the public. To be an advertising agent, one may think you have to be a creative genius that can provoke emotion such as ‘The Carousel’ pitch seen in Mad Men. Yes you will need the ability to come up with creative and unique ideas, however the ability to make middle-aged men cry over a slide projector will not be essential. Advertising is definitely not for everyone but for those who can work hard under pressure and have the potential to consistently turn an idea into a money-making machine, then this profession is for you.