By Camren Cutuli Some of the biggest corporate brands have had to deal with such #fails within the last six months. How comforting; million dollar companies fail… Read more “Everybody Makes Mistakes, Everybody Has Those Days: More Branding Fails to Learn From”
More often than not, students will undertake a media and communications degree (or a variant of this) with a vague understanding of the area of work they’d… Read more “Top 5 Media and Communications Careers”
Creative advertisements and marketing strategies are crucial in this day and age. In the 1960s we had the Don Drapers of the world using advertising as a… Read more “Animation and Motion Graphics – The Future of Advertising”
Where would we be as social networking gurus without the phenomenon of Twitter? From the age of fourteen I remember routinely logging in every lunch break as… Read more “5 Industry Professionals You Should Be Following on Twitter”
The profession of advertising is an expansive and multi-billion dollar industry. Ranging from products, film and television, fashion and international corporations; advertising has been influencing our behaviour, mood, values and ideals for centuries. Today with the constant presence of media online encompassing our everyday routines, advertising has never been more tangible by the public. To be an advertising agent, one may think you have to be a creative genius that can provoke emotion such as ‘The Carousel’ pitch seen in Mad Men. Yes you will need the ability to come up with creative and unique ideas, however the ability to make middle-aged men cry over a slide projector will not be essential. Advertising is definitely not for everyone but for those who can work hard under pressure and have the potential to consistently turn an idea into a money-making machine, then this profession is for you.
One of the most common fears I find amongst my fellow media and communication peers is a fear of failure when entering the professional workplace. Don’t fret,… Read more “Lessons Learnt From The Top 3 Advertising Fails Of 2017 (So Far)”