A Day in the Life: Marketing Coordinator

By Rosie Mitchener

You’re about to graduate with a degree in marketing or communications. Now what?

If you’re struggling to choose a career path or have had no luck finding a graduate gig, I’m here to share my experience as a Marketing Coordinator and explain how this entry-level role could be the stepping stone for something major.

To start with, the thing that I love most about being a Marketing Coordinator is that no two days are ever the same. One day I might be working on content or collateral for an upcoming campaign, while other days I could be writing press releases, blog posts or news articles.

It’s important to note that I work in a small team for one business, instead of other marketing roles where you could work with a variety of teams for multiple clients. Due to the size of the business I work for, I’m required to wear many hats throughout the day. That means that I get to be a graphic designer, copywriter, campaign manager, proofreader, website maintainer… and the list goes on!

With all of these responsibilities and a variety of projects on the go at once, my focus often gets shifted throughout the day depending on what the business needs, and when it’s required. This means that there is always something to do, which is great when I get stuck in a creative rut and need to work on something else for a while.

My favourite time of day is the morning, when I’m well-rested, my to-do list is long and my cup of coffee has just kicked in. It’s this time of day where I can kick a lot of the goals I set for myself the day before and can start ticking off items on my to-do list.

As a Marketing Coordinator, it’s expected that you’ll work autonomously, which means you are in charge of setting your daily tasks and managing your time to get these tasks complete. This is another aspect of my role which I love.

To ensure that I am completing all of the projects and tasks required of me, I take around twenty minutes at the end of each day to plan the coming workday. I don’t simply write a list of all of the things I’d like to achieve, instead, I write down the tasks that must be completed and a detailed action plan of how I’m going to get them done. This means that when I walk into the office every morning I am ready to get stuck in and kick my daily goals.

Being a Marketing Coordinator equips you with skills in strategic communication, stakeholder management, and project management. It’s these transferable skills which make marketing such a diverse and exciting career choice.

If you score yourself a marketing gig after your graduate, I recommend using your time in the role to learn as many new skills as possible. Be a sponge and soak up as much knowledge as possible, say yes to new challenges even if they are outside of your comfort zone and be willing to learn.

Even if you’re unsure where your career is headed, marketing is a fantastic place to start. You’ll learn transferable skills that you can use in almost any industry, and will have a great time doing it.

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