By Rochelle Vaisanen

Welcome to our overview of Advanced Google Analytics. You’re likely here for one of three reasons.

One, you’ve just completed the Google Analytics Course for Beginners and you’re geared up and ready to keep growing your analytics skills. Two, you’re a smarty pants and jumped straight ahead to see what things you might need to know before sitting the exam to obtain your Google Analytics certificate. Or three, your curiosity has landed you here and you have no idea what this blog is about.

If you fall into the last category, go back a step and read our post on How to Get the Lowdown on Google Analytics in Less Than 8 Hours. In this previous post, we gave an overview of what you’ll learn in the Google Analytics for Beginners Course.

But this time, we are going to talk you through the second course offered: Advanced Google Analytics. From here, you should be Googled up to your eyeballs with the knowledge required to pass the exam and get your official certificate, and of course impress your boss and work colleagues with your new skills.

Below is an overview of the key lessons you’ll learn in the advanced course.

1. How the Google is data collected, anyway?

This first module explains how data is collected for you to analyse in the form of ‘hits’. Don’t panic – they explain what a ‘hit’ is too.  You will also be taught how to interpret the data – after all what’s the point of having all this data if you don’t know what it means? Most of the information covered in this module is a recap from Google Analytics for Beginners – but juiced up.

2. What the Google is a measurement plan?

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[Source: “Marketing Plan” by RawPixel].

Quick Quiz: What’s the difference between a macro and micro conversion? If you’re not sure, then this module will explain it to you. Essentially, macro and micro conversion are two ways to measure how your website is performing to meet business objectives. Additionally, this module will teach you event tracking. For example, if you put a video on your website, it will show you the best way to track how customers are interacting with your content.

3. What the Google is segmentation?

Anyone that knows anything about business or marketing knows how important segmentation is (selecting . And Google Analytics is your new best friend to help you analyse who is visiting your website and see if you’re meeting your desired target market. In the third module, you will learn how to filter the data to identify your segment. If your business is targeting females aged 18-34 in Brisbane, then you can filter the data to find this specific information. Once you’ve filtered that data you can even throw it all in a report and slide it over your boss’ desk. Hello brownie points!

4. What the Google is “remarketing”?

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[Source: “Analytics” by Igor Ovsyannykov].

By now, Google Analytics is ready to hit you with the big stuff. It’s time to use all those fancy data collection skills you’ve learnt throughout both courses, and apply them to a main feature of the platform – remarketing. Remarketing is a way of defining a specific audience from the data you’ve collected, and then creating targeted ad campaigns with tools such as AdWords and DoubleClick Bid Manager. Don’t let the fancy names scare you – you got this!

And that’s a wrap. Time to put this knowledge to use and get yourself certified. If you’ve been doing the quizzes at the end of each module, then you’re ready to sit the exam. *Note: you can go back at any stage and retake the quizzes if you need to refresh your memory. Go get that magic piece of paper and add ‘Google Analytics Certified’ to your LinkedIn and CV. You earned it!

Have you completed this course? Do you have any advice to offer?


[Header Image CC: “iPad, Hands, Smartphone” by RawPixel CC-0].

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