By Rochelle Vaisanen
Does the word analytics make you break out in a cold sweat? Do numbers and graphs on the screen make your stomach twist into a tight knot? Then it’s time to face your fears and get educated. In today’s media and communication workforce, you can’t hide from analytics any longer. Make your CV stand out and give yourself a competitive advantage when applying for jobs or promotions.
Google Academy has the perfect course to get you well on your way to becoming an active participant of the 21st Century “World of Data” – and all in less than a day’s work. But don’t panic if you prefer to learn at a slower pace, as there isn’t a time limit to completing the course.
They offer two courses: Google Analytics for Beginners and Advanced Google Analytics. Each course has just four modules to complete. Also, each module has practice questions at the end, along with additional extension exercised for you to complete to consolidate your learning – they don’t just bombard you with information and leave you hanging like a dip in the graph line. These are hands-on exercises, where you use a demo account called Google Shop, to practice the topics along the way.
Note: if you want to get the magic piece of paper (Google Analytics Certificate) then you need to complete the Google Analytics Assessment exam. You are given 90 minutes to complete 70 questions and require 80 per cent or higher to pass. Although you can sit the exam at any stage, why not invest some time and complete the Advanced Google Analytics modules too.
If you’re not sure this course is right for you, check out our list below of the four things you’ll learn in the first of the two Google Analytics courses, giving you ‘Google Analytics Beginner’ Status.
- What the Google is Analytics anyway?
Simple question, right? What does this tool actually do, and why is it so important? Here you will meet Justin Cutroni and Krista Seiden. Justin and Krista are the face of the Google Analytics course, and they will talk you through each stage with interactive videos and walkthroughs of the process.
In this module, you will learn about what data and statistics Google Analytics can help you with, such as how to set it up, and the basics of creating views (ways of filtering and viewing your data) that are best suited to your business or needs.
- What the Google am I looking at?
To give you the lowdown on the interface, the course provides a click-through guide using a demo account. The demo highlights all the key tabs – such as Real Time (who is looking at your website NOW), Reporting (how to build reports to impress your boss), Behaviours (how are people navigating your website). The demo gives an explanation for each tab.
- What the Google are Analytics reports?
Learn to be the boss at reporting on your website – who is visiting it, their age, gender, location etc. There’s no point having this wealth of data at your fingertips if you don’t know what to do with it. Using the same click-through demo account some key things you’ll learn are: how to see who is using your site, what language they speak, even what device they are using!
- How the Google do you make marketing campaigns and check conversion rates?
Whether ‘marketing’ is part of your job title or not, building or tracking a marketing campaign is a skill worth knowing. The last module in Google Analytics for Beginners teaches you important elements of building a campaign, such as how to build a URL tracker, including measuring AdWord campaigns. The course’s simulation – Google Shop – demonstrates this with selling T-shirts, to show you how to apply everything they are teaching.
And that’s it! After you complete the first four modules of the Google Analytics for Beginners course, you are officially on the road to the “World of Data”.
Does your company use Google Analytics? Maybe now you can teach your boss a thing or two.