How to: Boost your presence

The world of social media is an interesting place. We all think we know everything about it, but in reality, most of us wouldn’t know the first thing about marketing strategies on Facebook, Instagram, Twitter and the like. There are, however, easy ways to improve your skills, and really kick off your page. As a handy tool, this article will provide you with a few tips on how to boost your social media presence, whilst creating exciting content that everyone can enjoy.

The first step is to learn management software. There are countless apps out there to assist with this. Apps like Hootsuite and Buffer are perfect points. They cover the majority of social media accounts and are very easy to navigate. It is important to really know your way around these programs, in order to utilise them to their fullest extent.


There are also a great many things that can be automated on social media, such as:

  • following someone back when they follow you,
  • retweeting interesting messages on Twitter, and
  • mentioning other users in your messages.

The idea being, the less time you spend worrying about doing these things yourself, the more time you have to create great content for your followers. It’s important to never underestimate the power of the personal touch.

Another way to boost your following is to create interactive content that makes your profile worth following. Running weekly contests, having live Twitter debates, and posting the best picture from your top followers, are just a few ways this can be done. By doing this, you’ll make your page exciting and fun, which will in turn attracts more views and new potential followers.

Crowdsourcing is another great tool, not only does it make you job easier by having followers do your work for you. It also allows your followers a greater sense of community and participation, as they become an active member of your page. After all, they’re the people you’re creating content for, so why not get them to pitch in a few ideas themselves. It’s another great way to keep the audience interested, by allowing them to create content that appeals to them.

Once you’ve followed these steps, you should keep track of your followers and see how they react. After all the most important thing is to understand your audience. This is by no means a fool proof way of increasing your social media presence, but it will without a doubt assist you in creating future social media campaigns.

By Matthew Wright


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