Interview: A PR Student’s Perspective on Internships

Your first internship can be an interesting experience. After learning all about the industry and the theory behind it, you finally get to see it applied in a real world setting. You learn new skills that can’t be taught in a classroom. From brainstorming sessions, client meetings, to working on entire campaigns, your first internship is a step towards a career in your field. Philippa Noble is a final year communications student at QUT who has just started her first internship. I sat down with Philippa to find out about her experience on the job.


Where are you currently interning?

I’m currently a Marketing Communications Intern with Outsource to Us. They are a Brisbane based digital marketing and PR agency that specialises in marketing strategy, social media management, and graphic design.

What type of clients do they have?

They have a diverse clientele including the property sector, mining, not-for-profit and education and many more – not really any set industry.

How did you get the role?

I was looking for creative agencies in Brisbane and found their website online. From there I looked up the hiring manager and sent through my resume and cover letter. Then after a short interview I was offered the position.

Congratulations, was it your first choice?

Thank you. No it wasn’t. I’ve been looking for an internship for the past year now so it wasn’t easy. It’s a competitive industry and every student is looking for one. I’ve just been applying in bulk and luckily ended up at a really great workplace.

What sort of work do you do?

I do a lot of content creation. I work under both the PR and marketing manager, so I do anything from writing media releases, blogs, website content, and promotional material, but also social media development, participating in team meetings, or assisting with events.

What is the best part of the internship?

As my first internship, it’s great to have actual work that I can add to my portfolio. The hardest part when applying is being able to demonstrate that you can apply what you have been taught at university. I now have actual blogs, media releases and things like that I can use when I apply for jobs.

What advice would you give to other students struggling to get their first internship?

Just keep applying! Because there are so many students all looking for internships you just need to apply anywhere and everywhere. It’s beneficial looking up smaller or niche agencies because they’re likely to be less competitive and can really benefit from having an intern help out.

Finally, what do you hope to get out of the internship?

At this point I just want to try a bit of everything. Since its my first time working in the industry I want to try as much as possible so I can see what types of things I enjoy and which particular industries I like. I graduate at the end of the year so I’m hoping this will help me decide where to apply.

By Nelson Fogarty


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