Industry experience is incredibly valuable making the playing field for obtaining an internship equally competitive. Inexperienced students can become wrapped up in the process and stumble into many pitfalls. These are some of the common mistakes that media and communication students make when looking and applying for those highly sought after work experience opportunities. Do the opposite, and that coveted internship will be yours in no time!

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Solely Rely On SEEK, Indeed, Pedestrian Jobs etc.

Only looking for internships posted on employment and recruitment sites limits your options considerably. Take the initiative to do some independent research, find companies you want to work for and start cold canvassing. Send out your tailored resume and cover letter stating why you want to work in the media and communication industry, what you will gain from interning with that particular company and mention some career goals. Your passion, drive and determination could be the key to unlocking opportunities you didn’t even know existed.

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Copy-and-Paste the Same Cover Letter

Companies, nowadays, are looking for candidates beyond good grades and experience. They want someone who embodies the values, vision and culture of their company. A personalised cover letter gives you the opportunity to communicate this. Use cover letters as an opportunity to showcase your personal brand, what you stand for and how that links with the company you’re applying for.

Umm and Ahhh Your Way Through the Interview  

The worst thing you can do is waltz into an interview only looking at the website or Facebook page of the company you’re applying for. Research the industry they operate in, look into trends and future predictions for that industry, examine their competitors and any technological challenges that may disrupt their business. It is always better to be over prepared than underprepared.

Getting an internship isn’t easy. Then again, what in life is? Hard work, persistence and following good advice (wink, wink), however, can take you a long, long way.  

by Teresa Hang