Industry Snapshot: Advertising

The Pros & Cons of the Advertising Industry

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.” — Advertising Association of the UK

The profession of advertising is an expansive and multi-billion dollar industry. Ranging from products, film and television, fashion and international corporations; advertising has been influencing our behaviour, mood, values and ideals for centuries. Today with the constant presence of media online encompassing our everyday routines, advertising has never been more tangible by the public. To be an advertising agent, one may think you have to be a creative genius that can provoke emotion such as ‘The Carousel’ pitch seen in Mad Men. Yes you will need the ability to come up with creative and unique ideas, however the ability to make middle-aged men cry over a slide projector will not be essential. Advertising is definitely not for everyone but for those who can work hard under pressure and have the potential to consistently turn an idea into a money-making machine, then this profession is for you.

• Opportunity for a creative output • Large workload with many hours overtime
• Not just an office job, requires field work such as visiting clients and conducting on-site photo and video shoots

• Short and strict deadlines

• Create strong bonds with your colleagues through communicating and being a part of a collaborative team • Demanding clients
• Many offices have a fun work environment with the allowance to bring your dog to work, free yoga classes and gym membership, video games and table tennis for the employees’ use as well as rewarding incentives such as large bonuses and paid holidays • You’ll be given projects to work on even though they don’t interest you
• Fast promotions are available for successful workers, making opportunities and career goals incredibly achievable • At times your superiors will receive credit for your work and tiresome effort
• Highly built on networking, therefore potential to form relationships with a high clientele and potential employers • Consistently under pressure to think of creative ideas on a regular basis

by Amelia Napier